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Database is a strategic point for all ecommerce sites, so I decided to look into it and explain the operation of the rental customer base.
Why to let contacts database?
Rent base contact may represent an attractive source of income.
How to collect contacts?
All e-commerce have a database of contacts, because their customers have left their information when making a purchase.
Many websites owner have problem to build up a database and increase traffic and qualified leads.
Which process can be used to build a good database?
- Newsletters
- Viral marketing
- Affiliates programme
- Games contest
How to create quality database?
Choose appropriate means of collecting data and analyzing your competitors. A qualified base will be worth more than a catch-all basis.
The best way is the contests: It increases the qualification of a database. Why? Simply because internet users never lies on the information, when they expects a gain.
We determine the quality of a database by the importance of segmentation.
The name, first name, age, gender, e-mail or geographic areas are the key elements that an editor must have hoped to rent his contact base.
However, the most important concern the core target. What are those contact interested in? Travel, Cars, Sports…etc
How to estimate the value your database?
The value of a database based on many criteria. In addition to the number of records in a database, the amount of information held for each of them is also important.
If you have a qualified base, it will be interesting from 5,000 members ...
Depending on the quality of the base rental rates range from 5 to over 300 USD for a thousand contacts.
- A Land Line phone number have less value than a mobile number
- A snail mail address have less value than an active email.
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